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Why Sales and Customer Service Staff Should Be Trained in Marketing
Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on...
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Six More Things That Will Influence Business in 2016
From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade...
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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon
For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its...
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A New Year’s Resolution to Read More Books With the OverDrive and Libby Apps
Last year, I read a total of eight books. But, eight just isn’t enough. The problem that I have is that I like to read part of a book, then think about it for a while before moving on. That takes time....
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How Smartphones Will Influence the Future of Visual Merchandising and Store...
It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in...
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Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
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32 Things to Watch in 2019 and Beyond
As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will...
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Marketers Should Still Bet on Mobile Devices #Mobilefirst
In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other...
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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